An Identity and Festival of World Music Power
The 2026 Apple Music Super Bowl halftime show, scheduled to take place on Feb. 8, 2026 at Levi’s Stadium in Santa Clara, California has an official headliner: Bad Bunny. CBS News The announcement was made by the NFL, Apple Music and Roc Nation.
A Statement Rooted in Heritage
The Puerto Rican superstar born Benito Antonio Martínez Ocasio called his showing “for my people, my culture, and our history.” CBS News He wears a pava, or straw hat, associated with mid-20th century Puerto Rican countryside and farm life, as a visual cue toward cultural roots in promotional material. CBS News
In a brief teaser video produced by the NFL, Bad Bunny perches on top of a goalpost to the tune of “Debi Tirar Más Fotos,” a track that wrestles with matters of migration and longing especially poignant for diaspora communities. The song has become the anthem for many immigrant communities’ struggles leaving their native countries.
Cultural & Economic Significance
But away from the spotlight, Bad Bunny’s victories come with real-world ramifications. The CBS piece highlights how his growing tours and splashy projects have gone a long way in reviving Puerto Rico’s once-struggling economy while celebrating the island’s resiliency and cultural pride — especially after disasters like Hurricane Maria. CBS News His status as a cultural emissary is a term frequently cited by collaborators; Jay-Z, the head of Roc Nation (Bad Bunny’s management company), said in response to what Bad Bunny “has done and continues to do for Puerto Rico … is truly inspiring.” CBS News
Production & Legacy Stakes Roc Nation and Emmy-winning producer Jesse Collins will look after